INITIATIVES

Since our launch in 2017, we actively showcase and promote all industry sectors, organizations and the North Fork region to consumer, trade and media audiences to create awareness of the region, promote its unique experiences, and increase recognition of the quality goods produced and services offered. We support the community effort to maintain quality of life and to preserve the natural resources that make the North Fork a very special place.

Below demonstrates how North Fork Authentic empowers the North Fork community to thrive through connection, collaboration, innovation, education and promotion. Our purpose is economic sustainability for the region. 

Click on a heading below to learn more

‘SAVOR THE NORTH FORK’ CAMPAIGN

Ongoing multifaceted, integrated campaign that brings our mission and purpose to life – celebrating the region while engaging and motivating local, regional and national audiences to act. Our weekly integrated communications program (email / social media / website / promotion / advertising / events / partnerships) showcases the diversity of the North Fork while telling the authentic stories of the people, businesses and organizations who call this vital, vibrant region home.

FANCY FOOD SHOW NY

North Fork Authentic built community, connected new and evergreen producers with new buyers and audiences, helped launch North Fork brands and increased overall awareness of the North Fork as a provider of high-quality food, beverage, agriculture and aquaculture products.

NORTH FORK MARKETPLACE

This vibrant Marketplace is a showcase for all North Fork businesses, organizations and experiences reflecting the diversity of the region. Each profile page provides a brief overview with a link to connect with the provider.

Promoted weekly year round, this platform connects our diverse community with local, regional and national audiences. Click through to find a wide variety of high quality goods, services and experiences.

Promoted weekly year round, this platform connects our diverse community with local, regional and national audiences. Click through to find a wide variety of high quality goods, services and experiences.

Sample profile shown above. All North Fork businesses, organizations and experience providers are invited to participate.

TOWN / VILLAGE PROMOTIONS

Filling in the gaps of regional organizations in overlooked, underserved communities to promote local businesses, we created awareness and stimulated the local economy in shoulder seasons, engaging local, regional and national audiences of 60,000+ through an integrated sweepstakes promotion and communications campaign.  

‘Savor Cutchogue On Us’

Highly successful month-long integrated sweepstakes communications program creating awareness for Cutchogue as a year-round destination to visit, stay, dine, shop and experience all this great hamlet has to offer.

‘Savor Peconic On Us’

Highly successful month-long integrated sweepstakes communications program creating awareness for Peconic as a year-round destination to visit, stay, dine, shop and experience all this great hamlet has to offer. 

WHOLESALE, TRANSPORTATION & LOGISTICS

Designed to address the need for an intra-regional food distribution and supply-chain solution for farmers, food producers and hospitality businesses.

North Fork Authentic provided concierge food distribution that expanded reach and delivery to new customers beyond the North Fork to the entire East End, western Suffolk County, Nassau County, New York City metro and up the coast of Maine, increasing awareness and sales.  

A short list of producers served included: Aldo’s, Bhavana Berries, Briermere Farms, Catapano Goat Farm, cHarissa, Crescent Duck, Garden Fusion, Harbor Lights Oysters, Latham’s Farm, North Fork Flower Farm, North Fork Potato Chips, Orient Berry Farm, Sang Lee Farms, Satur Farms, Schmitt’s Farms, Simply Nicki’s, A Taste of the North Fork, Wells Farm and more. 

Expanded Sales Channels 

North Fork Authentic functioned as wholesaler to expand the volume and reach of North Fork oyster and related accessory sales, selling in programs to a variety of overlooked hospitality chains. These buyer partners were also interested in the entire North Fork ‘portfolio’ of farm fresh goods.

LAND USE & ECONOMIC DEVELOPMENT

We believe in the power of Public-Private Partnerships to accomplish important tasks that government or nonprofits may not have the resources for, or expertise, to implement. Following are a few initiatives and organizations we have collaborated with to add our expertise to seamlessly bring their vision, mission and purpose to life.

Town of Southold Zoning Update

Public-private partnership initiative with Southold Town – gain insights / business community needs 

• Communications: Identity 

• Community Outreach

• Event Planning

• Analysis & Insights

North Fork Promotional Council

Public-Private Partnership providing Strategic Counseling / Market Insights / Marketing Communications Planning / Expanded Reach & Support